According the the World Packaging Organization website, WorldStar packaging awards are presented only to those packages which, having already won recognition in a national competition, are compared by an expert panel of judges to similar packages from around the world. Awards are based on the judges' consensus that a package is superior in its own right, and better in its class in execution or innovation by comparison.
WorldStar 2011 - Beverage Division, Superberries 100% Pure Aronia Concentrate
WorldStar 2011 - Household Division, Sevin Ready-to-Spray Bug Killer Concentrate
WorldStar 2009 - Beverage Division, First Juice
WorldStar 2009 - Household Division, Hillyard "Double Down"
WorldStar 2006 - Gen Ind & Automotive Division, Shell Oil "Tire Wet"
WorldStar 2005 - Personal Care Division, Avlon "Affirm Hair Relaxer"
WorldStar 2004 - Gen Ind & Automotive Division, EcoLab "SP2"
100% Pure Aronia Concentrate - Beverage Division
Superberries came to TricorBraun needing a re-design for their existing package that would be more attractive as well as more effectively communicate the benefits of their Aroniaberry Juice Concentrate to get it into the consumer’s hands. The new package design does just that so the consumer gets a daily supercharge of powerful antioxidants.
This innovative design is a significant improvement over the old prune-juice-meets-salad-dressing style round bottle with a standard CT closure. The new PET bottle is slender and easy to hold. The rounded shape of the upper half of the bottle mimics the likeness of a berry, reinforcing the source of the pure juice inside. It also provides an impressive area to emboss the brand’s logo. The new, easyopen version of a flip-top type dispensing closure can be opened with one hand, making it convenient for seniors.
TricorBraun worked with Aronia to lower the environmental impact of their package. Previously, any bottles with product spilled or splashed on the label had to be discarded due to staining. TricorBraun suggested 5-color decorating directly on the bottles. The staining issue was addressed and loss during filling was greatly reduced. If spilling does occur, the new design allows the bottles to be wiped off and put back on the filling line. Switching from a labeled bottle to direct print with organic inks reduced components (label, adhesive) and increased recyclability of the package at end of use.
The new packaging is also significantly lighter. The gram weight of the highly recyclable PET resin was reduced by 13%. The lighter weight bottle positively effects the carbon footprint of the package – it uses less raw materials and saves on transportation-related greenhouse gas emissions, making this packaging more ecologically friendly and cost efficient.
From a marketing perspective, the structural design contributes to product image and shelf impact: the elongated round shape at the top of the package draws the eye to the embossed logo, enhancing brand recognition. The tall, slender bottle conveys a healthy image – use this product and you will feel stronger and healthier. Because the design more clearly communicates a fruit drink, there is less confusion. It is more likely that a consumer will pick up the package and read about the product benefits, understanding exactly what the product’s intended use is. Organic juices have a higher perceived value than salad dressings, and this bottle, along with a value-added dispensing closure, helps justify the cost of the all-natural product, increasing the overall market appeal and acceptance of the product.
Sevin Ready-to-Spray Bug Killer Concentrate - Household Division
Talk about “killer” packaging. Both the 16 oz and 32 oz squeeze & measure packaging that TricorBraun designed for Garden Tech represents the next generation in this category of design concept.
The bottle design takes the squeeze and measure oblong to a more eye-catching place, with its multiple curves and unusual label panel shape. The side with the squeeze tube carries on the curvature, for a striking visual appearance in this popular line of products.
There’s more. A view stripe incorporated on the opposite side has two benefits: First, it allows Sevin to use the bright red color yet still allow the consumer to see the product level in the bottle, Second, it assists the consumer in seeing the level in the measuring space.
There were some unique challenges, like getting the view stripe to blow mold such that both the bottle and measuring space can use the stripe, yet keep the look of the bottle at the top near the finish. Yet TricorBraun delivered. The design team also reworked the neck finish, changing it to 28 mm, which resulted in significant cost savings for Sevin.
A 32 oz hose end sprayer bottle completes the line, also boasting the dramatic curves on the label panel and the window stripe on one side. In addition, the product is ribbed on the opposite side for easier gripping.